Canadian Bible Society Partners with Crossroads Christian Communications
TORONTO, October 24, 2018 — The Canadian Bible Society (CBS) will be the official sponsor of the Bible Teaching Segment for the See Hear Love (SHL) national weekly program on YESTV beginning October 29, 2018. The two-minute teaching segment would be incorporated into weekly SHL episodes, with the potential of up to 47 episodes per year.
“We are excited about this partnership with YESTV and Crossroads Christian Communications. SHL is featuring CBS Ontario Regional Director Rev. Lisa Pak as a co-host on the panel with Joanna la Fleur providing the two-minute Bible teaching segment.” says CBS National Director, Dr. Rupen Das.
SHL is a national weekly program hosted by Melinda Estabrooks which airs on YESTV and online on Monday mornings at 9:00 a.m. and 8:30 p.m. EST with an average reach of 72,800 households. The demographic of their viewers are millennial women 25-34 years old, followed by women aged 35 – 44 years old. In addition, SHL has a dynamic web and social media presence with 2,600 Facebook followers with over 58,000 page views and more than 13,000 visitors to their website.
“SHL began as a web show and is just coming up to its one-year anniversary of being a televised program. Due to the overwhelming response and positive feedback from viewers, we are anticipating greater growth and reach in the coming year which bodes well for our partnership.” says Dr. Das.